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Welcome to Selectra
Career insights into how candidates are evaluated — and why decisions get made
I’m Evgeny Efremkin. I built this practice after years working in academia, research, and on hiring and evaluation panels, where I repeatedly saw strong candidates undermined by poor positioning.
I hold a PhD and specialize in communication, narrative, and persuasion — the disciplines that shape how information is interpreted, ranked, and acted upon. My academic and applied work spans Canada, the United States, and the United Kingdom, including research for government agencies and public-facing scholarship on media, decision-making, and credibility.
What began as colleagues asking me to “take a look” at their materials grew into a boutique, PhD-led career strategy practice. For more than 10 years, ExecutiveResume.ca has operated on a single principle:
strategy over templates, precision over scale.
I remain directly involved in client work, and every engagement is crafted in-house, one-on-one, and never outsourced.
About the Author
Founded by Evgeny Efremkin, PhD


















