Your résumé is not a biography. It ’s a marketing document . Its job is simple: 👉 Secure the interview. Most hiring managers spend seconds—not minutes—  reviewing a résumé. If your value is not immediately clear, you’re filtered out long before qualifications matter. In this guide, I’ll show you how to market yourself on a résumé in a way that signals value, relevance, and level —and why strong positioning often beats “more experience.” Part 1: Begin With Impact — Or Don’t B

“Certified Professional Resume Writer.” “HR Specialist.” “ATS-Optimized.” On the surface, these sound reassuring. In reality, they often signal the exact opposite  of what senior professionals, executives, and high-performing specialists actually need. North America’s largest urban centres employ tens of thousands of HR professionals , many of whom have transitioned—formally or informally—into the resume writing industry. Some complete a short certification such as a CPRW, wh